The Wyngs women

Wyngs is run by Karen Sleurs and Els Bruyninckx, two seasoned communications professionals with 30 years of combined complementary experience in consultancy, journalism and inhouse communications management at multinationals.

30 years of complementary experience

Allow us to understand exactly what you need as a client

Make that we know the ins and outs of quality consultancy

Make that we know perfectly what triggers the journalist

Els Bruyninckx

Managing director & co-founder

Els has almost 20 years of experience in communications. She learned the ropes working for several leading PR agencies where she worked for a vast array of clients. Over the years, Els gained experience in product PR, crisis communications and specialized in corporate communications.

" Management has a huge impact on the perception of a corporate brand. That’s why you need to establish your executives as thought leaders. "

In 2013, Els decided to take that specialism to the next level and joined Bayer for an inhouse function as a communications manager. Here, she handled the external communications as well as a number of strategic internal communications projects.

In 2017, Els decided to further broaden her horizons and joined Henkel as the Head of Corporate Communications for the Benelux. In this role, she was responsible for both the internal and the external communications, from strategy to implementation. In both Bayer and Henkel, Els gained valuable experience in C-level communications and management interviews.

At the end of 2018, Els decided to launch Wyngs, in collaboration with Karen Sleurs.

Karen Sleurs

Managing director & co-founder

Karen started her career in journalism in 2006 with popular regional newspapers Het Belang van Limburg and Gazet van Antwerpen. After working as a reporter, she launched and coordinated these media’s news sites. After 4 years, she took on a new challenge at Het Laatste Nieuws, where she was part of the core news desk and regularly wrote large interviews and features for the weekend edition.

" The recipe for successful communications is a mix of good content, credibility and creativity. "

After almost 10 years in journalism, she decided to explore a different angle of media relations as a PR consultant at one of the biggest independent PR-agencies in Belgium. Here, she worked for the agency’s key clients. Karen quickly moved up through the ranks to become Creative Director responsible for creative strategy. Two years later, she took on the role of PR director.

At the end of 2018, Karen decided to launch Wyngs, in collaboration with Els Bruyninckx.