Els has almost 20 years of experience in communications. She learned the ropes working for several leading PR agencies where she worked for a vast array of clients. Over the years, Els gained experience in product PR, crisis communications and specialized in corporate communications.
" Management has a huge impact on the perception of a corporate brand. That’s why you need to establish your executives as thought leaders. "
In 2013, Els decided to take that specialism to the next level and joined Bayer for an inhouse function as a communications manager. Here, she handled the external communications as well as a number of strategic internal communications projects.
In 2017, Els decided to further broaden her horizons and joined Henkel as the Head of Corporate Communications for the Benelux. In this role, she was responsible for both the internal and the external communications, from strategy to implementation. In both Bayer and Henkel,
Els gained valuable experience in C-level communications and management interviews.
At the end of 2018, Els decided to launch Wyngs, in collaboration with Karen Sleurs.